Market Entry Consulting

Thriwing provides companies who want to enter China or North America with relevant regulatory, commercialization, and financing insights to effectively design and implement strategies – be it market entry, expansion, commercialization, price optimization, distribution or others. In this dynamic and complex environment, our investigative, bottom-up approach to primary research is highly effective in helping you develop a suitable market entry or growth strategy for your business. We work with clients who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business, and offer end-to-end strategy consulting services from initial market assessment to implementation.

Areas of Expertise

  • Country Profiling

  • Entry Strategy

  • Competitor Intelligence

  • Technology Validation

  • Market Expansion Plan

  • Business Development

  • Domestic Partner Search

Financial Advisory

Thriwing helps businesses secure growth and acquisition capital, leveraging long-established relationships with venture capital, private equity and strategic investors in China. We possess abilities in recapitalization financings involving PE groups pursuing both majority and minority investments. These transactions typically involve a significant amount of shareholder liquidity, but also help companies forge long-term equity capital partnerships to build management teams, fuel growth and pursue acquisitions.  Our private placement channels have been constructed to help companies at various stages of development access appropriate forms of financing.

Areas of Expertise

  • Capital Raising

  • Venture Capital

  • Private Equity

  • Subordinated Debt

  • Venture Debt

  • Bridge Loans

Mergers & Acquisitions

Thriwing provides tailored M&A advisory services to middle market business owners and investors pursuing a sale transaction.  We are experts in generating shareholder wealth, either through a full or partial exit. Our reach into both the strategic acquirer and private equity communities is vast and our industry relationships are deep. In addition, Thriwing offers buy-side advisory services to either large corporate acquirers pursuing an M&A growth strategy or private equity firms seeking to leverage our industry expertise. Through the marriage of our transaction execution skills and our industry domain expertise, we are able to deliver superior valuations, speed to closure and probability of success.

Areas of Expertise

  • Corporate Sales

  • Strategic Acquisitions

  • Strategic Mergers

  • Joint Ventures & Alliances

  • Divestitures

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